Explore Top 5 SEO Ranking Factors & Plan for 2022 Now

Key Google Updates That Every Best SEO agency in India Must Follow

Google Search algorithms are modified numerous times each year to ensure that the most relevant and trustworthy results are shown first in the Google search engine results.

Over the last five years, Google claims that its continual dedication to the searcher experience and the accuracy of data has helped them to reduce the number of irrelevant suggestions to the users.

In this blog, we’ll glance at the latest Google algorithm changes that have affected SEO over the last year and how SEO services India could use them in their future SEO plan.

Key Google December Update

1- Essential Google Update: Stay away from thin content

Websites or web pages that have “thin content” may face disciplinary action by Google. In other words, when the search engine discovers low-quality or short of relevant content on a site, its ranking may get affected. This is the reason why best SEO company in India avoid thin content.

Thin content, according to Google, is “low-quality or shallow pages on your site,” or material that adds little or no value to the user experience. Google also advises that if sites don’t “offer users with significantly original or useful material,” they may be punished, particularly if they violate Google’s Webmaster Guidelines.

Hence, SEO specialists India should always see “content” more than just text; it also includes headers, interactive graphics, videos, multi-media, photos, navigation tools, and other elements.

2- Essential Google Update: Role of Page Experience and Core Web Vitals

What Role Does Page Experience Play in Google Ranking?

Longer page load times, according to Google, have a significant impact on bounce rates. Consider the following scenario:

• The bounce rate rises by 32% when the page load time is increased from 1 to 3 seconds.

• The bounce rate rises by 106 percent when page load time is increased from 1 to 6 seconds.

Though Page Experience is significant, it isn’t the sole ranking criteria used by Google. Even if the website experience is poor, Google still strives to rank sites with the greatest information overall.

Key Page Experience Signals to Consider When Improving Your Site

Page experience is not all about ranking value, according to Google, but each aspect within it has its own values and ranks in the broader Google ranking algorithm.

Originally Published, Click here to read more: https://dreamsoftinfotech.com/blog/key-google-2021-updates-plan-and-optimize-your-seo-strategy-for-2022-now/