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What is SEO and How to Rank Business Keywords on Google SERP in 2022?



The term SEO or search engine optimization is extremely popular today in the world of the internet. SEO is the twin sister of any digital marketing campaign. In layman’s terms, SEO is the ranking that a website gets from Google. Just like there is ranking in a race and the best performer gets the first position, similarly, websites dealing with substitutable ideologies or ideas or products get ranked by Google based on their performance.


SEO Services India includes enhancing the rank of web pages for bagging greater online visibility. It is interesting to note that most people click on the first few listing of a Google result. Thus, it does not demand knowledge of rocket science that associating with a trusted SEO service provider like DreamSoft Infotech Pvt. Ltd. is of utmost importance to get good marks from Google!


Types of SEO Services:


Now like everything on earth SEO services can be demarcated into a white hat and black hat SEO. The white hat SEO involves bagging search ranking utilizing genuine data. The black hat on the other hand involves climbing up the ranking ladder via dishonest or unethical methods. But such efforts do not lead to the capturing of a permanent position. In fact, it leads to permanent damage to online reputation.




Now the intricacies of white hat SEO services involve a lot of tasks. Be its website security, mobile-friendliness, the loading speed of a web page, the schema markup of a web page, content quality, the length and crispiness of the content, popping of social signals that invite the audience to the actual website, incorporation of quality backlinks that point back to one’s website, incorporation of optimized images in the website or tapping the search intention of a website – SEO Experts in India do it all!


What is On-Page SEO?



A star SEO organization like DreamSoft Infotech Pvt. Ltd. is careful at mentioning in their contract details the following service offerings- analysis of website structure, checking the content quality and conversion rate, carrying out off-page online analysis, optimization of website structure and code. The seasoned SEO team at DreamSoft Infotech Pvt. Ltd pay minute attention to important factors like researching keywords, tapping the best of keywords that are in perfect with one’s business offerings, updating and creating Title and Meta tags, checking any broken links, optimization of Alt & Anchor, optimization of content, posting forum, submission of complete articles on regular basis, submission of the directory, social bookmarking, writing and distribution of press releases, and finally lining & promoting blogs.


While choosing to hire SEO experts it is of utmost importance to be vigilant. Hire SEO Expert in India who is capable of fulfilling the above duties in a seamless manner. We have been in operation for over 10 years. From eCommerce SEO, mobile, and enterprise SEO Optimization, to content research and production the company has good control in all intricacies of SEO. Thus, contacting them is a reliable step.


How to Rank Business Keywords on Google SERP in 2022?


Google Search algorithms are modified numerous times each year to ensure that the most relevant and trustworthy results are shown first in the Google search engine results.


Over the last five years, Google claims that its continual dedication to the searcher experience and the accuracy of data has helped them to reduce the number of irrelevant suggestions to the users.


In this blog, we’ll glance at the latest Google algorithm changes that have affected SEO over the last

year and how SEO services India could use them in their future SEO plan.




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